Name: The Predictive Postcode: The Geodemographic Classification of British Society (Hardback) (en Inglés)
SKU: 50575309
Price: 196.26 USD
Availability: InStock
Author: Roger Burrows Richard Webber

portada The Predictive Postcode: The Geodemographic Classification of British Society (Hardback) (en Inglés)

The Predictive Postcode: The Geodemographic Classification of British Society (Hardback) (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications Ltd, United Kingdom

Autor

Roger Burrows Richard Webber

Idioma

Inglés

N° páginas

328

Encuadernación

Tapa Dura

ISBN13

9781526402332

Categorías

Geografía humana

The Predictive Postcode: The Geodemographic Classification of British Society (Hardback) (en Inglés)

Roger Burrows Richard Webber (Autor) · Sage Publications Ltd, United Kingdom · Tapa Dura

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Reseña del libro "The Predictive Postcode: The Geodemographic Classification of British Society (Hardback) (en Inglés)"

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of "big data" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.