Name: The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing (en Inglés)
Price: 186.07 USD
Availability: InStock
Author: Laiena, Serena
ISBN: 9781644533161

portada The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing (en Inglés)

The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing (en Inglés)

Formato

Libro Físico

Autor

Serena Laiena

Editorial

University of Delaware Press

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Dura

Dimensiones

23.6 x 15.5 x 2.0 cm

Peso

0.50 kg.

ISBN13

9781644533161

Categorías

Italia
Siglo xvii, c. 1600-c. 1699
Obras de teatro, textos teatrales
Estudios literarios: c. 1500-c. 1800
Historia de europa

The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing (en Inglés)

Serena Laiena (Autor) · University of Delaware Press · Tapa Dura

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Reseña del libro "The Theatre Couple in Early Modern Italy: Self-Fashioning and Mutual Marketing (en Inglés)"

Who were the first celebrity couples? How was their success forged? Which forces influenced their self-fashioning and marketing strategies? These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (1576-1654) and Virginia Ramponi (1583-ca.1631). This book examines their artistic path - a deliberately crafted and mutually beneficial joint career - and links it to the historical, social, and cultural context of post-Tridentine Italy. Rooted in a broad research field, encompassing theatre history, Italian studies, celebrity studies, gender studies, and performance studies, The Theatre Couple in Early Modern Italy revises the conventional view of the Italian diva, investigates the deployment of Catholic devotion as a marketing tool, and argues for the importance of the couple system in the history of Commedia dell'Arte, a system that continues to shape celebrity today.