Name: Unselling: The new Customer Experience (en Inglés)
SKU: 46537148
Price: 30.90 USD
Availability: InStock
Author: Scott Stratten

portada Unselling: The new Customer Experience (en Inglés)

Unselling: The new Customer Experience (en Inglés)

Formato

Libro Físico

Editorial

John Wiley & Sons

Autor

Scott Stratten

Año

2014

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Dura

ISBN13

9781118943007

N° edición

Categorías

Atención al cliente

Unselling: The new Customer Experience (en Inglés)

Scott Stratten (Autor) · John Wiley & Sons · Tapa Dura

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Reseña del libro "Unselling: The new Customer Experience (en Inglés)"

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.