portada Value Based Management (en Inglés)

Formato

Libro Físico

Autor

Irobiko Chimezie Kingsley

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.6 cm

Peso

0.15 kg.

ISBN13

9786202666381

Categorías

Gestión y técnicas de gestión

Value Based Management (en Inglés)

Irobiko Chimezie Kingsley (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Value Based Management (en Inglés)"

Value Based Management (VBM) focuses solely on theories and practice of management, advertisement and marketing in organizations, with innovation at the forefront. This book contains tools to help business managers define opportunities, discover new ideas, develop unique designs, and demonstrate innovation. It also includes management concepts that have been proven to work at large companies like Toyota, HP and Microsoft. The author based his recommendations on research knowledge and findings from past and existing challenges to business growth. Major aspects of management, innovation and value-based marketing were discussed for the benefit of Cadbury Plc and Daily Sun, Nigeria. More importantly, the book includes a clear and thorough explanation of the necessary critical tools for value creation in business. It discussed the effectiveness of persuasive advertising and strategic management in improving earnings and creating sustainable competitive advantage.