Name: Video Game Marketing: A Student Textbook (en Inglés)
SKU: 56050326
Price: 283.70 USD
Availability: InStock
Author: Zackariasson, Peter ; Dymek, Mikolaj
ISBN: 9781138812260

portada Video Game Marketing: A Student Textbook (en Inglés)

Video Game Marketing: A Student Textbook (en Inglés)

Formato

Libro Físico

Autor

Peter Zackariasson

Mikolaj Dymek

Editorial

Routledge

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Dura

ISBN13

9781138812260

N° edición

Categorías

Publicidad
Industrias de la tecnología de la información
Juegos de ordenador/juegos en línea: guías de estrategia

Video Game Marketing: A Student Textbook (en Inglés)

Peter Zackariasson (Autor) · Mikolaj Dymek (Autor) · Routledge · Tapa Dura

Libro Nuevo Importado

Envío: 18 a 25 días háb.

$ 515.82$ 283.70

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 283.70

Llega entre el 24 Sep y el 07 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Video Game Marketing: A Student Textbook (en Inglés)"

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: - the essentials of marketing strategy;- video games as products or services;- marketing research for game development;- branding video games;- marketing through game: gamification, advergames.Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.