Name: Wired and Dangerous: How Your Customers Have Changed and What to do About it (en Inglés)
Price: 28.45 USD
Availability: InStock
Author: Chip R. Bell; John Patterson
ISBN: 9781605099750

portada Wired and Dangerous: How Your Customers Have Changed and What to do About it (en Inglés)

Wired and Dangerous: How Your Customers Have Changed and What to do About it (en Inglés)

Formato

Libro Físico

Editorial

Ingram Pub Services

Autor

Chip R. Bell; John Patterson

Año

2011

Idioma

Inglés

N° páginas

248

Encuadernación

Tapa Blanda

Peso

0.70

ISBN13

9781605099750

N° edición

Categorías

Atención al cliente

Wired and Dangerous: How Your Customers Have Changed and What to do About it (en Inglés)

Chip R. Bell; John Patterson (Autor) · Ingram Pub Services · Tapa Blanda

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Reseña del libro "Wired and Dangerous: How Your Customers Have Changed and What to do About it (en Inglés)"

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company’s customer service doesn’t adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today’s customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provide a tested formula for restoring balance to the customer relationship by establishing what they call “Service Calm”. The three steps to Service Calm sound simple, but they draw on sophisticated psychological principles and are profound in application: 1) Deal with Self, 2) Deal with Customer, 3) Deal with Context.