Name: A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Paperback) (en Inglés)
Price: 49.45 USD
Availability: InStock
Author: Sheldon Wolf
ISBN: 9781538103265

portada A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Paperback) (en Inglés)

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Paperback) (en Inglés)

Formato

Libro Físico

Editorial

Rowman & Littlefield Publishers

Autor

Sheldon Wolf

Año

2018

Idioma

Inglés

N° páginas

160

Encuadernación

Tapa Blanda

ISBN13

9781538103265

Categorías

Estudios de museología y patrimonio
Gestión y técnicas de gestión

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Paperback) (en Inglés)

Sheldon Wolf (Autor) · Rowman & Littlefield Publishers · Tapa Blanda

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Reseña del libro "A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection (Paperback) (en Inglés)"

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.