Name: Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture (en Inglés)
Price: 218.50 USD
Availability: InStock
Author: Holtorf, Cornelius
ISBN: 9781598741780

Formato

Libro Físico

Autor

Cornelius Holtorf

Editorial

Routledge

Idioma

Inglés

N° páginas

196

Encuadernación

Tapa Dura

Dimensiones

21.9 x 22.1 x 1.9 cm

Peso

0.60 kg.

ISBN

1598741780

ISBN13

9781598741780

Categorías

Cultura popular
Arqueología

Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture (en Inglés)

Cornelius Holtorf (Autor) · Routledge · Tapa Dura

Libro Físico

$ 218.50

$ 336.15

Ahorras: $ 117.65

35% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture (en Inglés)"

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.