Compartir
Compassion, Inc. - how Corporate America Blurs the Line Between What we Buy, who we Are, and Those we Help (en Inglés)
Mara Einstein (Autor)
·
University Of California Press
· Tapa Dura
Compassion, Inc. - how Corporate America Blurs the Line Between What we Buy, who we Are, and Those we Help (en Inglés) - Mara Einstein
$ 67.15
$ 103.31
Ahorras: $ 36.16
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 20 de Mayo y el
Lunes 03 de Junio.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Compassion, Inc. - how Corporate America Blurs the Line Between What we Buy, who we Are, and Those we Help (en Inglés)"
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
