Name: Customer Loyalty Programmes and Clubs (en Inglés)
SKU: 53936645
Price: 252.80 USD
Availability: InStock
Author: Butscher, Stephan A.
ISBN: 9780566084515

Formato

Libro Físico

Autor

Stephan A. Butscher

Editorial

Routledge

Año

2002

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Dura

Dimensiones

25.7x18.8x2.3 cm

Peso

0.82 kg.

ISBN13

9780566084515

N° edición

0002

Categorías

Atención al cliente

Customer Loyalty Programmes and Clubs (en Inglés)

Stephan A. Butscher (Autor) · Routledge · Tapa Dura

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Reseña del libro "Customer Loyalty Programmes and Clubs (en Inglés)"

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.