Name: Developing and Managing a Successful Payment Cards Business (en Inglés)
SKU: 1779476
Price: 252.90 USD
Availability: InStock
Author: Slawsky, Jeff ; Zafar, Samee
ISBN: 9780566086489

portada Developing and Managing a Successful Payment Cards Business (en Inglés)

Developing and Managing a Successful Payment Cards Business (en Inglés)

Formato

Libro Físico

Autor

Jeff Slawsky

Samee Zafar

Editorial

Routledge

Idioma

Inglés

N° páginas

214

Encuadernación

Tapa Dura

Peso

ISBN

0566086484

ISBN13

9780566086489

Categorías

Obras de consulta
Finanzas
Emprendimiento y emprendedores

Developing and Managing a Successful Payment Cards Business (en Inglés)

Jeff Slawsky (Autor) · Samee Zafar (Autor) · Routledge · Tapa Dura

Libro Nuevo Importado

Envío: 18 a 25 días háb.

$ 459.82$ 252.90

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 252.90

Llega entre el 24 Sep y el 07 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Developing and Managing a Successful Payment Cards Business (en Inglés)"

The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.