Facebook Marketing Strategies: Discover Endless Possibilities, Reimagining the World (en Inglés)
Reseña del libro "Facebook Marketing Strategies: Discover Endless Possibilities, Reimagining the World (en Inglés)"
Why Facebook? Welcome to the world of Facebook, a world so unique, genuine and full of possibilities! It is a special place uniting all populations, genders and ages. The platform initially started off as a form of online student directory that consisted of photos and basic information, and has since evolved into a universal website that would allow people from all over the world to connect with each other. In today's modern economy, the huge amounts of competition that startups and companies face often push them to constantly evolve and diversify to stay relevant to their customers. Businesses that fail to do so will find it hard to survive in the economy, much less thrive in it. However, Facebook is a good example of a company that is able to do that.For more than ten years, it has been one of the leading platforms for connecting people, and is constantly updating and diversifying their business, even buying the rights to Instagram and Whatsapp to ensure they constantly have a source of income. Of course, simply being a social media platform means that there is no physical product being sold, and the business means nothing without its users. In terms of Facebook, this refers to business trying to market their products, and regular users of the service.Marketing a product comes in 2 main forms- reaching out to customers via individuals that receive various forms of benefits from selling a product (outbound), or creating engaging content to attract individuals to buy your products (inbound). As our world becomes more technology-oriented, more and more businesses insist on creating engaging content instead of commissioning marketing individuals to reach out to potential customers. Why is this the case?In the case of outbound marketing, the main factor engaging customers is the people, the marketing individuals that are made to engage potential customers- but there is a limitation to how many people you can reach out to, and your potential customers are capped. Simply put, you can only attract as many people as your marketers reach out to. The whole process goes a lot more smoothly nowadays. Businesses attract consumers by inbound, not outbound marketing- and their best marketers focus more on creating engaging content that would appeal to consumers. In this day and age, people should realize your content is valuable on their own, so they get to the content themselves (not the other way around). With everything so widely available and at such a low-level of differentiation, products need to have an edge that allows them to stand out from the crowd.
