portada Information Marketing (en Inglés)

Formato

Libro Físico

Autor

Jennifer Rowley

Editorial

Routledge

Idioma

Inglés

N° páginas

244

Encuadernación

Tapa Blanda

Dimensiones

23.1x15.5x2 cm

Peso

0.41 kg.

ISBN13

9781138274334

N° edición

0002

Categorías

Biblioteca y servicios de información
Gestión y técnicas de gestión
Medios de almacenamiento y dispositivos periféricos
Recuperación de información
Administración del sistema

Information Marketing (en Inglés)

Jennifer Rowley (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Information Marketing (en Inglés)"

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.