Name: Marketing Professional Services (en Inglés)
SKU: 51231087
Price: 275.63 USD
Availability: InStock
Author: Roe, Michael
ISBN: 9781138440982

portada Marketing Professional Services (en Inglés)

Marketing Professional Services (en Inglés)

Formato

Libro Físico

Autor

Michael Roe

Editorial

Routledge

Año

2017

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Dura

ISBN13

9781138440982

N° edición

Categorías

Gestión y técnicas de gestión
Ventas y marketing

Marketing Professional Services (en Inglés)

Michael Roe (Autor) · Routledge · Tapa Dura

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Reseña del libro "Marketing Professional Services (en Inglés)"

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: The importance of winning new business in an increasingly competitive, deregulated market How to plan for winning new business including a full script for cold calls The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and PersistenceIndividual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.