portada Retail Therapy: Making Strategic Relationships Work (en Inglés)

Retail Therapy: Making Strategic Relationships Work (en Inglés)

Formato

Libro Físico

Autor

R. Jones

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6x1.1 cm

Peso

0.30 kg.

ISBN13

9781349507863

Categorías

Salud, enfermedad y adicción: aspectos sociales
Gestión y técnicas de gestión
Ventas y marketing

Retail Therapy: Making Strategic Relationships Work (en Inglés)

R. Jones (Autor) · Palgrave MacMillan · Tapa Blanda

Libro Nuevo Importado

Envío: 17 a 24 días háb.

$ 108.45$ 54.22

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 54.22

Llega entre el 15 Sep y el 28 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Retail Therapy: Making Strategic Relationships Work (en Inglés)"

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.