Name: School of Squeeze: Dying to Thriving in Agribusiness (en Inglés)
Price: 28.41 USD
Availability: InStock
Author: Tracy, Dan
ISBN: 9781943307135

portada School of Squeeze: Dying to Thriving in Agribusiness (en Inglés)

Formato

Libro Físico

Autor

Dan Tracy

Editorial

Fifth Estate Media LLC

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.2 cm

Peso

0.26 kg.

ISBN13

9781943307135

Categorías

Biografías de empresarios
Estrategias para la toma de deciciones empresariales
Producción de alimenos

School of Squeeze: Dying to Thriving in Agribusiness (en Inglés)

Dan Tracy (Autor) · Fifth Estate Media LLC · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "School of Squeeze: Dying to Thriving in Agribusiness (en Inglés)"

Central Florida's Brown brothers took over their father's citrus processing plant long after the World War II hero built Florida Food Products, Inc. and helped lead Florida Citrus Mutual. At the time when Jerry and Tom Brown began working with the company, international competition had started to cut into profits. The once-successful company soon faced dim prospects. With revenues sagging and deals disappearing, the sibling team began a decades-long effort to reinvent the plant. They expanded business lines with aloe, carrots, beets, watermelon and celery processing. They even toyed with hair dye. By experimenting with new markets, marshaling researchers from the University of Florida and Iowa State and also pounding on doors, they began to turn around their family legacy. Their global approach to production, sourcing and sales led them to prized contracts. Ultimately, the pain of reinvention paid off for the Browns. Author Dan Tracy paints a portrait of a family rooted in agribusiness. His book, School of Squeeze, also underscores the values and courage of generations that have constantly rethought their circumstances to find new opportunities. Layered with photos, this fast reading book promises to inspire everyone from new employees and entrepreneurs to managers and consultants.