portada Store Design And Visual Merchandising, Second Edition: Store Design And Visual Merchandising, Second Edition (en Inglés)

Store Design And Visual Merchandising, Second Edition: Store Design And Visual Merchandising, Second Edition (en Inglés)

Formato

Libro Físico

Autor

Claus Ebster

Marion Garaus

Editorial

Business Expert Press

Año

2015

Idioma

Inglés

N° páginas

234

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.32 kg.

ISBN13

9781631571121

Categorías

Economía conductista/conductual
Gestión y técnicas de gestión
Industrias minoristas y de distribución mayorista

Store Design And Visual Merchandising, Second Edition: Store Design And Visual Merchandising, Second Edition (en Inglés)

Claus Ebster (Autor) · Marion Garaus (Autor) · Business Expert Press · Tapa Blanda

Libro Nuevo Importado

Envío: 17 a 23 días háb.

$ 60.78$ 27.35

-55%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

$ 27.35

Llega entre el 18 Sep y el 30 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Store Design And Visual Merchandising, Second Edition: Store Design And Visual Merchandising, Second Edition (en Inglés)"

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the "Store Design Cookbook," full of ready-to-serve recipes for your own store design and visual merchandising process.