Name: Strategic Management: From Theory to Practice (en Inglés)
Price: 146.32 USD
Availability: InStock
Author: Allen Amason
ISBN: 9780367430061

portada Strategic Management: From Theory to Practice (en Inglés)

Strategic Management: From Theory to Practice (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Allen Amason

Año

2020

Idioma

Inglés

N° páginas

342

Encuadernación

Tapa Blanda

ISBN13

9780367430061

N° edición

Categorías

Gestión y técnicas de gestión

Strategic Management: From Theory to Practice (en Inglés)

Allen Amason (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Strategic Management: From Theory to Practice (en Inglés)"

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.