portada Enterprise: Entrepreneurship and Innovation (en Inglés)

Enterprise: Entrepreneurship and Innovation (en Inglés)

Formato

Libro Físico

Autor

Robin Lowe

Editorial

Routledge

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781138423794

N° edición

Categorías

Emprendimiento y emprendedores
Gestión y técnicas de gestión
Pequeñas empresas y trabajadores autónomos

Enterprise: Entrepreneurship and Innovation (en Inglés)

Robin Lowe (Autor) · Routledge · Tapa Dura

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Reseña del libro "Enterprise: Entrepreneurship and Innovation (en Inglés)"

Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. Helpful text features include case studies andpause and reflect situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions inreal life. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. After completing the book, readers will understand how to acquire the entrepreneur's skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.