Name: Relevance and Text-On-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (Routledge Advances in Translation and Interpreting Studies) (en Inglés)
Price: 192.14 USD
Availability: InStock
Author: Sasamoto Ryoko
ISBN: 9781032139708

portada Relevance and Text-On-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (Routledge Advances in Translation and Interpreting Studies) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Sasamoto Ryoko

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781032139708

Relevance and Text-On-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (Routledge Advances in Translation and Interpreting Studies) (en Inglés)

Sasamoto Ryoko (Autor) · Routledge · Tapa Dura

Libro Nuevo

$ 192.14

$ 295.59

Ahorras: $ 103.46

35% descuento

Cantidad
Estado: Nuevo
Quedan 100 unidades

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 30 de Mayo y el Martes 11 de Junio.

Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Relevance and Text-On-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (Routledge Advances in Translation and Interpreting Studies) (en Inglés)"

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.The volume focuses on creative subtitling - otherwise known as 'text-on-screen' - through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which an relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.The book both introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.