Name: The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)
Price: 110.97 USD
Availability: InStock
Author: Hains, Rebecca C. ; Jennings, Nancy A.
ISBN: 9783030628833

portada The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Hains, Rebecca C. ; Jennings, Nancy A.

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 1.9 cm

Peso

0.43 kg.

ISBN13

9783030628833

Categorías

Infancia
Sociología
Economía conductista

The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)

Hains, Rebecca C. ; Jennings, Nancy A. (Autor) · Palgrave MacMillan · Tapa Blanda

Libro Físico

$ 110.97

$ 221.95

Ahorras: $ 110.97

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture (en Inglés)"

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys--including who certain toys are meant for and what various toys and brands can signify about their owners' identities--have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.